Course Name : Social Media Marketing Duration : 2 Months Eligibility : 10th / +2 / Diploma / Any Degree Syllabus Module 1: Digital Marketing Foundations • Introduction to Digital Marketing Ecosystem • Evolution of Traditional to Digital Marketing • Understanding Websites & Landing Pages • Basics of Search Engines • How Search Engines Rank Content • Customer Journey in Digital Space • Overview of Digital Marketing Channels Module 2: Content & Social Media Strategy • Introduction to Social Media Marketing • Identifying Target Audience & Buyer Personas • Content Planning & Content Calendar • Storytelling for Social Media • Platform-wise Content Strategy (Visual, Video, Text) • Brand Positioning on Social Media Module 3: Social Media Platforms • Overview of Major Platforms (Facebook, Instagram, LinkedIn, YouTube) • Setting Up Business Profiles • Facebook & Instagram Business Manager • LinkedIn for B2B Marketing • YouTube Channel Optimization • Social Media Algorithms Explained Module 4: Organic Growth Techniques • Building Engagement & Community • Hashtag Strategy & Trends • User-Generated Content (UGC) • Social Media Automation Tools • Content Distribution Strategies Module 5: Paid Social Media Advertising • Introduction to Paid Ads vs Organic Reach • Ad Objectives & Campaign Planning • Audience Targeting (Demographics, Interests, Behavior) • Ad Formats (Carousel, Video, Stories, Reels Ads) • Budget Planning & Bidding Strategies Module 6: Local SEO & Online Presence • Importance of Local SEO • Google Business Profile Setup & Optimization • Local Listings & Citations (NAP Consistency) • Google Maps Optimization • Managing Reviews & Ratings • Local Content Strategy