SEO Training

Module 1: Digital Marketing Fundamentals• Introduction to Digital Marketing • Evolution of Marketing (Traditional vs Digital) • How Websites Function (Frontend & Backend Basics) • Basics of Search Engines • How Search Engines Works? • Digital Marketing Opportunities & Career Scope • Overview of Digital Channels Module 2: SEO Foundations• Introduction to SEO & Its Importance • Types of SEO (On-page, Off-page, Technical) • How SEO Works in Real-world Scenarios • Understanding SERP (Search Engine Results Page) • Benefits of SEO for Businesses • Competitor Analysis Basics Module 3: Website Audit & Keyword Research• Complete Website Audit Process • SEO Audit Tools & Techniques • Keyword Research Fundamentals • Search Intent Analysis (Informational, Transactional, etc.) • Long-tail vs Short-tail Keywords • Competitor Keyword Analysis Module 4: On-Page SEO Optimization• Title Tags & Meta Descriptions • URL Structure & Optimization • Header Tags (H1–H6) • Image Optimization (Alt Tags, Compression) • Internal Linking Strategy • SEO-Friendly Content Writing • Content Optimization for Featured Snippets Module 5: Technical SEO• Website Speed Optimization • Mobile-Friendly Optimization • XML Sitemap & Robots.txt • Structured Data & Schema Markup Module 6: Off-Page SEO & Link Building• Introduction to Off-Page SEO • Backlink Fundamentals • Link Building Strategies (Guest Posting, Outreach, etc.) • Social Signals & Brand Mentions • Directory Submissions & Citations • Avoiding Black Hat SEO TechniquesModule 7: SEO Tools & Analytics• Introduction to Web Analytics • Understanding Key SEO Metrics • Google Analytics Setup & Navigation • Google Search Console Usage • Google Tag Manager Basics • SEO Reporting & Dashboard Creation ...