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Module 1: Digital Marketing Fundamentals• Introduction to Digital Marketing • Evolution of Marketing (Traditional vs Digital) • How Websites Function (Frontend & Backend Basics) • Basics of Search Engines • How Search Engines Works? • Digital Marketing Opportunities & Career Scope • Overview of Digital Channels Module 2: SEO Foundations• Introduction to SEO & Its Importance • Types of SEO (On-page, Off-page, Technical) • How SEO Works in Real-world Scenarios • Understanding SERP (Search Engine Results Page) • Benefits of SEO for Businesses • Competitor Analysis Basics Module 3: Website Audit & Keyword Research• Complete Website Audit Process • SEO Audit Tools & Techniques • Keyword Research Fundamentals • Search Intent Analysis (Informational, Transactional, etc.) • Long-tail vs Short-tail Keywords • Competitor Keyword Analysis Module 4: On-Page SEO Optimization• Title Tags & Meta Descriptions • URL Structure & Optimization • Header Tags (H1–H6) • Image Optimization (Alt Tags, Compression) • Internal Linking Strategy • SEO-Friendly Content Writing • Content Optimization for Featured Snippets Module 5: Technical SEO• Website Speed Optimization • Mobile-Friendly Optimization • XML Sitemap & Robots.txt • Structured Data & Schema Markup Module 6: Off-Page SEO & Link Building• Introduction to Off-Page SEO • Backlink Fundamentals • Link Building Strategies (Guest Posting, Outreach, etc.) • Social Signals & Brand Mentions • Directory Submissions & Citations • Avoiding Black Hat SEO TechniquesModule 7: SEO Tools & Analytics• Introduction to Web Analytics • Understanding Key SEO Metrics • Google Analytics Setup & Navigation • Google Search Console Usage • Google Tag Manager Basics • SEO Reporting & Dashboard Creation ...
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Course Name :Tally Prime with GSTSyllabusBasics of AccountingIntroduction of TallyAccounts InfoAccounting VouchersInventory InfoInventory VouchersDisplay of VouchersPrinting optionBank Reconcilation statementBill Wise DetailsCost Centre and Cost CategoryMulti CurrencyInterest calculationVoucher Type & Vouchrer ClassBudget & Credit LimitOrder ProcessongRe-order Level & StatusBatch wise DetailsBill of MaterialPrice ListActual & Billed QuantitySecurity Control & Tally Audit, Tally VaultSplit Company DataExport & Import Backup & RestoreGSTTax Deducted at Source (TDS)Tax Collected At Source (TCS)Service TaxPoint of salesPayrollJob Costing ...
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Course Name : Social Media MarketingDuration : 2 MonthsEligibility : 10th / +2 / Diploma / Any DegreeSyllabusModule 1: Digital Marketing Foundations• Introduction to Digital Marketing Ecosystem • Evolution of Traditional to Digital Marketing • Understanding Websites & Landing Pages • Basics of Search Engines • How Search Engines Rank Content • Customer Journey in Digital Space • Overview of Digital Marketing Channels Module 2: Content & Social Media Strategy• Introduction to Social Media Marketing • Identifying Target Audience & Buyer Personas • Content Planning & Content Calendar • Storytelling for Social Media • Platform-wise Content Strategy (Visual, Video, Text) • Brand Positioning on Social Media Module 3: Social Media Platforms • Overview of Major Platforms (Facebook, Instagram, LinkedIn, YouTube) • Setting Up Business Profiles • Facebook & Instagram Business Manager • LinkedIn for B2B Marketing • YouTube Channel Optimization • Social Media Algorithms Explained Module 4: Organic Growth Techniques• Building Engagement & Community • Hashtag Strategy & Trends • User-Generated Content (UGC) • Social Media Automation Tools • Content Distribution Strategies Module 5: Paid Social Media Advertising• Introduction to Paid Ads vs Organic Reach • Ad Objectives & Campaign Planning • Audience Targeting (Demographics, Interests, Behavior) • Ad Formats (Carousel, Video, Stories, Reels Ads) • Budget Planning & Bidding StrategiesModule 6: Local SEO & Online Presence• Importance of Local SEO • Google Business Profile Setup & Optimization • Local Listings & Citations (NAP Consistency) • Google Maps Optimization • Managing Reviews & Ratings • Local Content Strategy ...
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